http://adage.com/article/special-report-super-bowl/doritos-mtn-dew-plugged-super-bowl-ads/311959/
I found an article on adage.com titled "DORITOS AND MTN DEW GET LINKED SUPER BOWL ADS STARRING PETER DINKLAGE AND MORGAN FREEMAN" by E.J. Shultz
This title definitely caught my attention. Four huge names, Doritoz, MTN DEW, Peter Dinklage, and Morgan Freeman! Those companies are notorious for their wacky commercials, and the actors are just flat out notorious. So you could say I didn't have a choice, I HAD to read this article!
Credit: PepsiCo
According to the article, the two brands have booked back to back ads, totaling 60 seconds of air time. Thats a lot of time, with endless possibilities. The soda company MTN DEW will be promoting a new flavor called "Lemon-Lime flavored Mtn Dew Ice", and Doritoz will be promoting a new flavor called "Spicy Doritoz Blaze". Okay, at this point in the article I'm already pumped to view this commercial! After analyzing the article, I found the entire value proposition of this commercial combo is that these two product are a great one two punch, soda and chips, the classic dynamic duo!
Morgan Freeman will be representing the new Mtn Dew drink, and Peter Dinklage will being backing the new flavor of Doritoz chips. This should be an amazing commercial. However, the companies have some big shoes to fill. Everyone will be expecting better form both companies, as they both sat out last years Superbowl. That poses the problem, will it be good enough? Or, will it fall short.
I learned that advertising on such a big stage, could come with some huge risks. However, as we learned from Seth Godin, it's risky to be safe. You could end up, failing miserably. Or, you could succeed epically.
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