Chase Fortmiller
"7 Ways to Use Humor in Your Online Marketing" - By Leyl Master Black
I found this article on the Mashable website, it invokes the idea of using humor as a tool to make marketing more fun and memorable, listing 7 ideas and examples. The article has a few main ideas about the use of humor in marketing, however most of them sing the same song. Leyl emphasizes creativity and relevance to the audience. I concur with the authors theory that humor is a great tool for connecting with your target audience.
The article includes examples of relevant humor techniques called memes. Personally I am a "memeaholic". Memes are great, they are hilarious, entertaining, and people can relate to them. I think incorporating memes into marketing is a great idea. If your target audience is 15-25 years of age, the people will relate to your ad more, thus being more inclined to buy your product.
The article also mentions an interesting idea about soliciting humor from your fan base. If you can ask your fans for their own creations that incorporate the brand or product into some form of humorous post through some sort of social media like Facebook, you can both gain exposure and relate to exponentially more people. I think this is a great way to market a brand or product. The article does a good job listing simple ways to add humor to your advertising.
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