I landed on Mountain Dew for my topic because they had a purple cow that was surely memorable. I started off by letting the class in on some of the history of the soft drink. Mountain Dew was established in 1940 and produced and owned by Pepsi Co. The origonal recipe was invented by Tennessee beverage bottlers Barney and Ally Hartman. However, in 1958 a revised formula was created by Bill Bridgeforth. During Super Bowl 50, Mountain Dew released a commercial for their energy drink; Kick Start. The commercial is called; Puppy Monkey Baby. And because of its extrodinarily weird premise, the ad gained mixed reviews, some were shocked, some were intrigued, and some were just wierded out.
I found their value proposition to be; Cool, New, Enegizing. The idea of the commercial is "three awesome things, combined." Hence: Puppy, Monkey, Baby. Dew, Juice, Caffiene. Personally I enjoyed this ad becuase it was interesting and memorable. However, I can see why it got mixed review, the commercial is quite bizarre. I have tried the product and it was fairly enjoyable in my opinion.
Mountain Dew KickStart as a product has been a complete success. In 2013 it generated $300 million in annual retail. "one of our most exciting innovations in the past decade" - Pepsi. I think it was a great business move for Mountain Dew to step into the energy drink industry because there is a huge market for this kind of product. KickStart has sponsored multiple extreme sports athletes/events, further expanding their reach. Even though the Puppy Monkey Baby ad got mixed reviews, I don't think it hurt the product.
uhttp://www.pepsico.com/live/pressrelease/mtn-dew-kickstart-expands-product-lineup-with-introduction-of-four-bold-new-flav01192016
uhttps://www.google.com/search?ei=h_Z4WrHdLsy4jwOZ8ZjIDA&q=when+was+mountain+dew+established&oq=when+was+mountain+dew+&gs_l=psy-ab.1.1.0l7.482915.486728.0.488446.23.12.0.11.11.0.154.874.10j2.12.0....0...1c.1.64.psy-ab..0.23.905...0i131k1j0i67k1j0i3k1.0.09W1jfUxO0o
